Is “because it’s too big” a good enough reason to stop using Google?
A slew of new ads from Ask.com point out that 75% of us in the UK use one search engine. No prizes for guessing who that is.
They are urging people to join their “information revolution” and demand choice in your search options. The welcome message on their microsite is:
“There you are. So, one of our messages got to you. Great!”
Follow us kindred spirit, we are growing in numbers and soon we will all be freeeee..! Now, hold this flashlight and follow me to our HQ, it’s in a secret bunker under Soho Square..stay close, they’ve got spies everywhere..
The TV ads also come across as if they have been filmed in some kind of basement by a group of revolutionaries who have been driven underground. Like the poor, hard-up execs at Ask are fighting the good fight against the terrible oppressors who have a stranglehold on internet search and, therefore, our lives. Huh.
In the meantime, what are the überlords over at Google doing to change their apparent image as the evil dictators of search? Spurred on by April Fool’s Day, they came up with this new product: home wireless that connects via a “fiber-optic cable strung through your local municipal sewage lines.” Beats the carefully orchestrated PR campaign if you Ask me.
It's like that 